Next Solutions Group

“So, what’s it like to make the switch?” I’ve had quite a few journalists reach out to me for a conversation about “the switch” to a career in communications in recent months. Given the big changes we have been seeing…

The old adage that “any press is good press” is dead wrong when a company becomes a casualty of America’s culture wars. Just look at Target, which faced a fierce backlash for its Pride collection and prominent LGBTQ+ store displays,…

You know your boss needs help. Every time you set up a TV interview with the executive, something goes wrong – despite hours of preparation. The executive’s message gets overshadowed by a meandering answer. When questions become challenging, her frustration…

Each day brings a new “breaking news” alert about the search for classified documents and endless discussions and comments about how the documents were handled. The seemingly endless public relations fallout highlights some key lessons about crisis and issues management…

Corporate executives – and anyone else in the public eye – should pay close attention to security settings that allow the public to view individuals to whom they're connected on social media and other sites. Allowing these lists to be public can pose significant risks.